​It's time to
Scale UP
your business!

In this session, Ralitsa, a seasoned enterprise sales leader with a decade of expertise in tech and fintech, will share her proven strategies for excelling in large enterprise sales. With extensive experience working with global organizations, she brings a trust-driven, relationship-focused approach to closing high-value deals and building long-term partnerships.

Key Takeaways:

• Strategic Enterprise Sales: Practical methods for navigating long and complex sales cycles, engaging multiple decision-makers, and overcoming challenges in large organizations.

• Tailored Value Propositions: Techniques to craft and deliver compelling solutions that align with clients' unique needs and drive business impact.

• Actionable Sales Frameworks: A systematic, step-by-step approach to scaling sales efforts and achieving sustainable success in competitive markets.

This session is ideal for:

• Business Owners: Seeking strategies to expand their organizations by winning enterprise clients.

• Scale-ups and Startups: Aspiring to drive hypergrowth by landing high-value corporate deals.

• Service Providers: Transitioning to product-based solutions and scaling their sales operations.

Don’t miss this opportunity to learn from an industry expert who has successfully navigated the complexities of large enterprise sales. Walk away with actionable insights and practical frameworks to enhance your sales performance and elevate your business growth.

Join Pallav Jha, a seasoned product expert with 12+ years of global experience across 4 continents and 6 countries, as he shares his insights into designing and launching impactful products that resonate with customers’ needs. Pallav’s work merges commerce with meaningful change, drawing from his expertise at leading organizations like BCG, ING, and his own startup ventures.

Key Takeaways:

• Customer-Centric Product Design: Uncover techniques for identifying and addressing real customer pain points to create solutions that resonate.

• Seamless Collaboration with Sales: Learn how to align product development with sales organizations to ensure successful launches and market readiness.

• Real-World Success Stories: Explore practical examples of innovative product designs and launches, highlighting how these solutions addressed customer needs and drove growth.

This session is ideal for:

• Product Managers: Seeking to refine their customer-focused approach and deliver impactful solutions.

• Entrepreneurs and Founders: Looking to align product development with business strategy for market success.

• Professionals in Product Development: Interested in actionable frameworks for designing and launching customer-loved products.

Don’t miss the opportunity to learn from a global product leader whose expertise in innovation and strategy has led to successful product launches in financial services, retail banking tools, and beyond. Gain actionable insights to elevate your product strategy and deliver solutions customers love.

Discover how to scale your operations globally, starting from a local market. Stefan Ivanov, Chief Revenue Officer at AMPECO, brings over 19 years of experience in the IT industry to this session, sharing invaluable lessons on international expansion, sales strategy, and talent acquisition.

Key Takeaways:

• Go-to-Market Strategy: Gain insights into AMPECO’s journey of expanding globally, leveraging a strong foundation in Bulgaria.

• Talent Acquisition: Learn from real-world hiring experiences in major markets such as London and the US, including practical strategies to attract and retain top talent.

• Scaling Framework: Explore actionable steps and proven methodologies for overcoming the key challenges smaller startups face in sales, product development, and talent management.

Who Should Attend?

• Founders and entrepreneurs looking to take their startup to the global stage.

• Business development and sales professionals seeking strategies for international expansion.

• Technology leaders aiming to scale their operations and grow in competitive global markets.

This session is a must-attend for anyone eager to understand the practical aspects of scaling from Bulgaria to the global market.  Let Stefan Ivanov’s extensive experience in B2B enterprise sales, business strategy, and international expansion inspire your path to global success.

Learn how to position your business as an attractive partner for international investors, creditors, and clients. This panel explores strategies for enhancing your company's appeal through sustainability, offering green products and services, and leveraging ESG principles to build trust and long-term partnerships with global stakeholders.

In this session, the Chief Revenue Officer of SNP SE, a leading software provider specializing in digital transformation and automated data migration in SAP environments

SNP Group, will share:

• Strategic approaches to scaling established businesses, including market prioritization and focus areas.

• Effective methods for attracting new investors to fuel growth.

• A systematic framework for driving business expansion, from identifying key growth levers to executing successful strategies.

This session is ideal for business owners and executives seeking to elevate their established enterprises.

Learn from industry experts who have successfully navigated the complexities of scaling established businesses.

Don't miss this opportunity to gain actionable insights and strategies to propel your business forward.

Note: The information provided is based on publicly available data and may not reflect the most current developments. For the latest updates, please refer to SNP SE's official communications.

The “Turning Tides: Launching #BreakingGrounds 2025” discussion will set the stage for Bulgaria’s innovation landscape by reflecting on key takeaways from 2024 and unveiling the program for the first half of 2025. This will be followed by the “Turning Tides Across Industries” panel, where experts will explore how cross-industry innovation and collaboration are driving the growth of Bulgaria’s tech sector. The discussion will highlight regulatory advancements, digital transformation, and strategic initiatives shaping the future of business and technology.

The session will conclude with a fireside chat, “Unlocking Innovation: How Cloud Technology Empowers Startups & Scaleups,” featuring Kaloyan (Customer Engineer, Europe Cloud) and Kristiana Kuneva. They will share insights on how cloud solutions are enabling businesses to enhance agility, scale efficiently, and foster innovation in an increasingly competitive market.

Key Takeaways:

• BreakingGrounds 2025 Outlook: A strategic overview of 2024 insights and the focus areas for the upcoming year.

• Industry Innovation & Growth: How advancements across sectors are accelerating Bulgaria’s position as a tech and business hub.

• Cloud-Driven Transformation: The role of cloud technology in empowering startups and scaleups for global success.

This discussion is ideal for:

• Entrepreneurs & Business Leaders: Seeking insights on industry trends and innovation strategies.

• Industry Professionals & Decision-Makers: Exploring how emerging technologies and business strategies are shaping the market.

• Startups & Scaleups: Looking to harness cloud solutions for scalability and competitiveness.

Be part of this conversation and gain valuable insights from industry leaders on how to navigate the shifting tides of innovation and growth.

End the day by building valuable connections with like-minded entrepreneurs, investors, and professionals. This relaxed and informal session provides the perfect opportunity to exchange ideas, explore potential collaborations, and grow your network in a supportive environment.